The Yellow Approach
Documentary & Commercial
Documentary and Commercial
Connect
We start by connecting with you through a call, email, or in-person meeting to understand the
basics of your project and determine if we’re the right fit. As a creative agency deeply rooted in
storytelling and marketing, we excel at transforming ideas and goals into powerful visual
narratives. Whether you come with a fully formed vision or just a concept, we’re here to guide
you. After this initial discussion, we’ll share a detailed proposal outlining the scope, timeline, and
costs, ensuring you have a clear understanding of what to expect. This proposal dives into your
goals, audience, and messaging to build a project brief, or “blueprint,” that serves as our guide
throughout production.
Understand
In this phase, we delve deeper into the blueprint we’ve created together. We work closely with
you to refine the vision, ensuring every detail aligns with your objectives. This collaborative step
allows us to solidify the tone, style, and core message of your project, setting the foundation for
a successful film.
Plan
With the blueprint in place, we craft a detailed plan. We schedule shoot days, editing timelines,
and revisions while working through the creative elements—interviews, visuals, voiceover
scripts, and logistics—so everything is ready to bring your story to life.
Produce
This is where the magic begins: we film. Capturing the visuals and audio needed for your
project, we gather all the elements that will transform into your story.
Edit
Back at the studio, we meticulously review every piece of footage, select the strongest
moments, and weave them into a cohesive narrative. This is where your vision truly begins to
take shape.
Rough Draft
Depending on the approach—whether interview-based or scripted—you’ll first review an audio
draft to ensure the story is unfolding just as you envisioned. This allows us to fine-tune the
narrative before bringing in visuals. Together, we’ll collaborate to refine the story, moving toward
a polished and impactful final film.
Final Draft & Delivery
The final draft is where everything comes together: visuals are fully colored, audio is mastered,
and the story reaches its most powerful form. You’ll receive a downloadable file, ready to share
with your audience. We’re here to support you during launch, offering advice, cheering you on,
and celebrating your success
Wedding Films
Connect
Your wedding filmmaker will be by your side for many of the most intimate and meaningful
moments of your weekend, which is why this first step is so important. Through a call or
in-person meeting, we’ll get to know you—your story, style, and vision for the big day. This is a
chance to see if our energy and creative approach align, setting the foundation for a seamless
and enjoyable experience. By the end of this conversation, you’ll have a clear and exciting
proposal outlining our process, timeline, and costs, giving you confidence as we move forward
together.
Plan
With your wedding timeline in hand, we create a detailed plan for capturing your day. From the
speeches at rehearsal to getting-ready moments to the ceremony, and the celebration
afterward, we work with your planner and other vendors to ensure we’re in the right place at the
right time without disrupting the flow of your day.
Film
On your wedding weekend, our role is to be both present and invisible. We capture the candid
emotions, details, and moments as they unfold, ensuring nothing is missed. Using a
combination of cinematic techniques and storytelling expertise, we collect the footage that will
tell your story beautifully.
Edit
This is where the magic happens. Back in the studio, we carefully review every clip, selecting
the most meaningful and visually stunning moments. We weave these together into a narrative
that reflects the heart of your day, complemented by music and editing techniques that enhance
the emotion and joy of the event.
First Look
You’ll receive a preview —a beautiful short piece to enjoy while we craft the full-length version of
your story. It’s a chance to relive the magic of your day as we bring the larger narrative to life
Final Film & Delivery
The finished film is polished with expert color grading and audio mastering. You’ll receive your
wedding film in a downloadable format, ready to be watched over and over and shared with
family and friends. Seeing your day come to life on screen is as exciting for us as it is for you,
and we’re honored to help preserve these memories for a lifetime.
Connect
We start by connecting with you through a call, email, or in-person meeting to discuss the basics
of your project and determine if we’re the right fit. After this initial discussion, we’ll share a
detailed proposal outlining the scope, timeline, and costs, ensuring you have a clear
understanding of what to expect. This proposal also introduces the first step in our process:
diving into your goals, audience, and messaging to build a project brief, or “blueprint,” that
serves as our guide throughout production.
Understand
In this phase, we delve deeper into the blueprint we’ve created together. We work closely with
you to refine the vision, ensuring every detail aligns with your objectives. This collaborative step
allows us to solidify the tone, style, and core message of your project, setting the foundation for
a successful film.