The Yellow Approach

Over the past 10 years, we have created hundreds of successful & “award-winning” commercials, documentaries and branding films. This has allowed us to master the process in how we create great films. Our process allows the collaboration to be painless, efficient and on schedule.

Connect

We will have a phone call, an email exchange, or meet in person. We discuss the basics of your project and see if it’s a good fit. We are a creative agency who deeply understands storytelling and marketing, so if you have a goal in mind or a great story to tell but you’re not really sure how to get there, we’re your people. We welcome creative ideas but encourage you to trust our experience and process so we can ensure your end goal is met.
While we won’t dive too deep into this phase, we chat long enough to be able to understand what you need so we can deliver an estimate on cost & delivery date before moving forward. Our estimates are always accurate. Unless the scope of the project changes, we’ll be sticking to it.

Understand

Upon signing, we work hard to understand your goals, your audience, and your message. Together we collaborate on vision so we can truly understand the tone and feel of your project. You will be presented with a project brief that outlines every aspect of the project. We call this our “blueprint”. We will reference this brief throughout the process to ensure we never lose sight of the goal.

Plan

Once the project brief is agreed upon, we start a plan. We schedule days of filming and editing, firm up the production schedule, and plan editing and revision time. With the timeline in order, we collaborate on any outstanding creative development, and get ready to shoot. We’ll be talking through interview options or voiceover scripting, what visuals we’d like to capture, and working through the logistics to make it all happen.

Produce

The part you’ve been waiting for, we film. We record all of the pieces we need to bring a project to life and bring it back to the studio to be edited.

Edit

This is where the real magic happens. We bring all of the filmed material back to the studio and feed it into our machines. We review every clip, edit everything down to the best parts, and bring the story to life. There’s so much that goes into this, but we’re here to make it easy on you.

Rough draft

Depending on the route we have chosen to tell the story, be it interview or script, you will receive the first draft, which could be solely audio or visuals. We will collaborate together to polish the film, make changes, get feedback, and craft the most effective final draft.

Final draft & delivery

You will see your film come to life even more as we share the final draft that has been colored and audio mastered. You will get a folder to download it. Seeing all the hard work come together and have the film in your hands is exciting for us. We’re here to support you as you publish the work, lend any advice we can, and of course share, like and ask everyone we bump into if they have seen it.